For over 20 years, Relax The Back has been a national retail leader in the Health & Wellness Industry. As of March 2005, data from the National Marketing Institute showed that this industry had enjoyed a 7.6% overall compound annual growth rate since 2001.
Three social factors would suggest that this business trend is certain to continue: 1) people are spending more and more time engaged in sedentary activities, sitting behind a desk at the office, sitting in a car during longer daily commutes, even sitting at a computer while relaxing at home; 2) as the baby boom generation ages, its members are looking for ways to achieve greater comfort and less stress in their lives; and 3) younger people everywhere are becoming increasingly committed to a healthier lifestyle. In all three cases, there’s a real need for the kind of products we offer at Relax The Back.
To meet this demand, we’re currently looking to add more locations to our network of over 100 stores across the U.S. and Canada. And because all of our stores are franchised, we offer an outstanding opportunity for qualified entrepreneurs who would like to join in the rewards of our success.
Our Products We are committed to providing the finest ergonomic products, many of which are offered exclusively at Relax The Back, for a more healthful, stress- and pain-free life. These high-end products representing 24/7 solutions for home, office, travel, sleep and fitness—have received an overwhelmingly positive response from the healthcare community, and always come with an unconditional guarantee of complete satisfaction.
Our Clients An almost equal number of women and men between the ages of 36 and 55, our clients tend to be homeowners with an annual household income of more than $75,000. These individuals are well versed, through both education and lifestyle, in the benefits of healthier, more comfortable living. They value our unique product selection and seminar-trained sales associates, then respond with referrals and repeat business.
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